Ew Marketings

Globe Design

Project Overview

Globe Design came to us needing a full brand identity build — logo, visual language, and a set of guidelines that could carry the brand consistently across digital and print. The name and concept suggested something international in scope, and the brief called for a mark that felt both professional and distinctive.

What We Delivered

• Logo design — primary mark, secondary variants, and icon-only version for small-scale use
• Colour palette — a defined set of primary and secondary colours with usage rules
• Typography system — heading and body typeface pairings with hierarchy defined
• Brand guidelines document — a practical reference covering logo usage, colour, type, and tone of voice
• Asset pack — all logo files in vector and raster formats for both digital and print use

Approach

We ran a discovery session to understand the business, its audience, and what the brand needed to communicate before any concepts were sketched. The design phase produced two distinct directions; the client selected one and we refined it through two rounds of feedback before finalising.

Result

Globe Design launched with a complete, well-documented brand identity that their team and external suppliers could apply consistently without back-and-forth.

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• Attract and retain quality high paying customers

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• Strong business plan requires experience

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